QGC Staff Magazine – The Energy.
QGC are not only a leading player in Queensland’s Mining, Energy and Resources sector, they are also one of its biggest with some 3,600 staff. Junior worked closely with QGC’s in house comms team to arrive at a new-look, much longer, more glossy staff magazine compared to the previous ‘newsletter’ format that had been in place. And QGC’s staff now benefit from a high quality, great looking read every quarter that makes them feel proud about who they work for.
Whateva.
Getting that same sun safe message to resonate with teenage Queenslanders is a whole different kettle of fish. For that we needed something that would stop them in their status-updating tracks and get them to re-assess a message-worn predicament. We found it, thanks to Queensland Health, with the fact that in Queensland you don’t actually have to get sunburnt to get skin cancer. This is new news to teenagers, and to make sure they didn’t miss it, we kind of snuck it up on them as a fail blog. The campaign uses street posters, street press and social media all driving to a purpose built microsite.
Sun Safety is child’s play.
The best way to protect yourself from the sun is sunscreen, right? Well, not entirely. There are actually five ways to protect yourself from ultraviolet radiation and sunscreen on its own just isn’t enough. That was the message Queensland Health asked us to help them spread. And when it comes to telling grown-up Queenslanders what to do, no one does it quite like not-so-grown-up Queenslanders. Shot in just one day with Jack Wareham and the good people at Taxi, this summer TVC was a real pleasure to produce.
Howzhaaaaat???!!!!!
How do you bring a bit of something different to the classic Aussie Day bucket hat? By making it the official, unofficial headwear of Australia’s unofficial national sport – backyard cricket. And that’s exactly what we did for The Sunday Mail’s Australia Day promotion. Throw in the official, unofficial backyard cricket rules (submitted by the Twittersphere) and a sample of Twinings Australian Afternoon for the tea break and boom – you’ve got your official, unofficial Australia Day backyard cricket gear, all free with The Sunday Mail.
